Mariyamma Uppala[cite: 1]
Results-oriented specialist with hands-on expertise in SEO, PPC advertising, Meta Ads Manager, and full-funnel lead generation[cite: 1]. Experienced in driving high-ROI campaigns, technical site audits, and mentoring through practical campaign simulations and GA4 analytics[cite: 1].
Core Competencies[cite: 1]
Performance Marketing[cite: 1]
Google Ads (Search & Display), Meta Ads Manager, Full-Funnel Lead Generation, Budget Optimization[cite: 1]
SEO & Content Strategy[cite: 1]
Keyword Research, On-Page & Technical SEO, Content Strategy, Google Search Console, Metadata Optimization[cite: 1]
Analytics & CMS[cite: 1]
Google Analytics 4 (GA4), WordPress CMS, Landing Page Speed Optimization, Canva, AI Creative Tools[cite: 1]
Training & Leadership[cite: 1]
Curriculum Delivery, Live Campaign Simulations, Placement Coaching, Team Collaboration[cite: 1]
Professional Experience[cite: 1]
- Instruct cohorts in end-to-end digital marketing modules: advanced SEO, Google Ads, Meta Ads Manager, GA4, and conversion content strategy[cite: 1].
- Conduct hands-on technical labs with Google Analytics, Search Console, keyword analysis tools, Canva, and generative AI platforms[cite: 1].
- Mentor students through simulated client briefs, budget management, and interview preparation to accelerate career placement[cite: 1].
- Structured and executed full-funnel paid campaigns across Google and Meta platforms for open-plot and commercial property projects[cite: 1].
- Implemented on-page SEO refinements, metadata updates, and landing page speed improvements to drive organic indexation and conversions[cite: 1].
- Analyzed traffic and conversion paths using GA4, reallocating ad spend dynamically toward top-performing keywords and targeting funnels[cite: 1].
- Oversaw organic search positioning, social media channels, and automated email workflows, boosting online reach and brand engagement[cite: 1].
Key Highlights & Projects[cite: 1]
Real Estate Lead Acquisition[cite: 1]
Managed high-intent PPC and social acquisition funnels, driving qualified property leads while actively reducing CPL[cite: 1].
Web & Search Optimization[cite: 1]
Executed SEO strategy, audits, and performance updates across live domains[cite: 1]:
Education[cite: 1]
B.Tech in Mechanical Engineering[cite: 1]
RGUKT, Nuzvid • CGPA: 7.11/10[cite: 1]
Recognition & Languages[cite: 1]
Rising Star Award – TEKS Academy (June 2026)[cite: 1]
Languages: English, Telugu, Hindi[cite: 1]